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Childcare - Now The #1 Benefit requested by Working Parents

öogo solves childcare gaps and challenges for the Working Parents on your team.

öogo alien

Foward-thinking organisations trust öogo

Zalando
Dogpatch Labs
LeasePlan
Accenture
AIB

Childcare is the single biggest challenge facing working parents today

“For parents in the workforce, access to child care can be the make or break benefit when deciding to take on a job or not. Companies worried about the added cost of having this employee benefit shouldn’t be – because new research shows it pays for itself.” - Tech:NYC
52%
of women are currently considering leaving the workforce because they cannot find childcare.

- Motherly

66%
of Working Parents meet the criteria for Burnout.

- NYT 2023

56%
of companies said that childcare benefits are their most pressing issue in 2024

- Fortune.com 2024

88%
of parents now need flexible childcare. Flexible childcare is the hardest to find.

- öogo survey of 1,000 parents

73%
of parents say childcare challenges regularly impact their ability to do their job

- öogo survey of 1,000 parents

58%
of those who left jobs cited inability to find childcare as a reason they quit

- Fortune.com 2024

öogo has the answer

We don’t just “support” Working Parents going through the Juggle Struggle, we SOLVE their Number #1 Problem - Childcare!

öogo's unique approach to solving the childcare crisis is simple:

Equitable Benefits

Access to The öogo Platform offers supports and solutions for employees globally.

Supports for All Stages of Parenting

From the time your employees tell you they are expecting until the time their children are heading to college, öogo has you covered.

Meaningful Benefits

As the era of "Box Ticking Benefits" draws to a close, an öogo partnerships delivers meaningful solutions that drive meaningful data-driven internal reporting.

Layers of Childcare

With öogo, you only need one provider for all types of childcare; regular, daycare, occasional and back up.

8 Layers of Support

For All Stages of Parenting

Regular Minders™
Back Up Minders™
Occasional Minders™
Creche & Daycare Places
Pregnancy & Birth
Overnight Minders™
Activities & Camps
Online & In-person Tutors

The öogo Club

What your employees can access by being part of The öogo Club

Pregnancy, Birth & Newborn Support

  • Personalized Birth Assistance from Doulas
  • Professional Care by Certified Maternity Nurses
  • Customized Sleep Strategies with Sleep Consultants
  • Back-to-Work Coaching for a Smooth Transition
  • Wellness Promotion through Pregnancy Yoga Classes
  • öogo Interactive Sessions Featuring:
    • Nutritional Expertise
    • Lactation Consulting
    • Sleep Training Guidance
  • New Baby Hampers
  • Back-to-Work Hampers

Childcare Solutions

  • 8 Layers of Childcare
    • Daycare & Creche Placements
    • Full-Time, Part-Time & Flexible Options
    • Occasional Care
    • Back-Up & Emergency Care
    • Overnight Care
    • After-School
    • Holiday Cover
  • Expert Sourcing by the öogo Minder™ Finder Team
  • Assistance with Compliance and Childcare Contracts

Tutoring, Activities & Camps

  • Access to Expert Tutors:
    • Online Sessions
    • In-Person Tutoring
  • Extracurricular Activities
    • Sports Coaching and Clinics
    • Music and Art Lessons
    • Language Learning Classes
  • Seasonal Camps:
    • Summer Camps
    • Holiday Camps
  • Behavioural Clinics

Key HR Benefits & Business Impact

Driving Results for HR and Your Organization

Retention Icon

Equitable Benefits

  • Equitable Benefits Across your Entire Organisation
  • Equitable Benefits for Any Jurisdiction
Childcare Icon

Childcare Sourcing & Solutions

  • Reduce Absenteeism & Drive Productivity
  • Boost Retention and Reduce Recruitment Costs
Sensitivity Training Icon

Managerial Sensitivity Training

  • Build an Inclusive and Empathetic Workforce
  • Improve Manager-Employee Relationships
Recruitment Icon

Strong Recruitment Leverage

  • Attract Top Talent with Meaningful Benefits
  • Enhance Employer Brand and Reputation
Dashboard Icon

HR Dashboards and Metrics

  • Monitor Equality, Wellness, and ESG
  • Track Retention and Absenteeism in Real-Time
Reports Icon

Comprehensive Quarterly Reports

  • Provide Actionable Insights for HR Strategy
  • Drive Data-Driven Decision-Making

Parents cannot work without childcare

Parents cannot work without childcare

“Childcare is becoming a strategic advantage for employers.”- Harvard Business Review
Parents

Build an Inclusive workforce

öogo helps you relieve the stresses and strains of the Working Parents in your team. As a result, you build a more inclusive and empathetic workforce.

Increase workplace productivity

öogo boosts productivity. When your team feels supported it leads them to feel more focused, engaged and motivated to do their best.

Boost your talent retention

Recognizing and supporting the needs of Working Parents goes a long way in retaining valuable talent. öogo helps you put their well-being first, encouraging loyalty and reducing turnover.


Turn the "S" in ESG into a Superpower

Turn the "S" in ESG into a Superpower

öogo helps you with the "S" in your ESG by providing meaningful metrics around:

Superheroes

Equality at work

Helping women reach their full potential at work. We are losing women from the workforce in greater numbers than at any other point in history and over 80% of them cite childcare challenges as a top reason.

Wellness at work

Parents are facing childcare gaps and challenges on a weekly basis. Don't just be understanding about these stresses. Solve the problem.

Inclusive workforce

Inclusivity is built on empathy. Most non-parents judge frazzled working parents (we've all done it). Building awareness around the struggles working parents face paves the way for a more inclusive workforce.

Vendor Credibility

öogo places Minders™ at the heart of everything we do. This often invisible and undervalued sector of society provides one of the most important roles. öogo empowers Minders™ to build careers and businesses so they can be their best self, thus creating Waterfalls of Happiness. Happy Minders™ = Happy Children = Happy Parents = Happy Employers and Teammates.

Silver Economy Empowerment

One of the core layers of childcare offered by öogo is Back Up Minder™ cover for those emergency days that just keep coming. This care is often offered by grandparents who are keen to help young families in the locality. Inter-generational connectivity benefits the entire community, young and old alike.

Community

öogo allows Parents to build Clusters of Childcare made up of many different people throughout their Community who all have varying degrees of availability. öogo Parents can build these Clusters of Childcare ahead of time.

öogo Insights

Many company leaders underestimate the impact childcare challenges are having on their workforce. Tell öogo how many employees you have and learn the likely impacts within your organisation.

öogo Calculator

Enter your staff numbers here to get insights

550

Number of parents in an organisation

401

Number of parents who say childcare stress impacts their ability to do their job regularly

297

Number of parents who would take a pay cut to work somewhere family friendly

363

Number of parents who meet the criteria for Burnout

484

Number of parents who need flexible childcare

?

Cost of replacing parents who leave on reduced hours

Happy öogo Users

Previous
Carousel AvatarSorcha Mulligan
Venture Partner - FinTech
“Without the amazing ... team from öogo, I would not have been there - One more empty seat where a Mum should have been.”
Carousel AvatarLia Boyland - CEO and Co-Founder
Talent Shake
“Thanks to the öogo team, I was able to attend an event that I usually wouldn't have been able to as a founder and mom with a 4-year-old and a 7-month-old baby. It's not that childcare isn't available; it's because I don't want to leave my baby for a full day yet.”
Carousel AvatarSharon O'Buachalla - CEO
LeasePlan Ireland
“We found öogo to be professional, innovative, and simple (in a good way) in their delivery. There was very little for us to do. They even produced the copy for us to approve for internal communications.”
Carousel AvatarJaime, Head of Engineering
Zalando
“We were really struggling and felt like we might have to resort to moving countries due to our inability to find childcare until we were able to solve our problems with öogo supports.”
Carousel AvatarNiamh, Engineering Manager
Zalando
“I was coming towards the end of my maternity leave and was loosing sleep because I couldn't find childcare. With öogo, I was able to secure a creche place and find interim childcare until that place was available. The stress of searching was removed. Quite simply, öogo gave me back precious time with my family.”
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To find out how öogo can help you support your working parents